Naming
Logo
Branding
Web Design
Copywriting
Book Design
Merch
Signage
Their programming halted by the 2020 pandemic, community nonprofit The CLTV was eager to reemerge with a new vision, strategy, and brand. We worked with the organization’s leadership to craft an identity to serve as the new foundation for their work furthering Black art and culture in Memphis.
The name Tone represents the music, art, color, voice, and culture that Black artists and storytellers create in Memphis. The logo and color palette are bold and bright, making for a flexible brand that’s ready to showcase the highly visual work of the organization.
