The Wharf

Work

Brand Identity & Logo System
Naming, Menu Design
Merchandise
Signage
Illustration

We recently designed a full brand complete with collateral for a new seafood restaurant just outside the gates of Disney World. Amidst the visual cacophony that is Orlando, FL, we knew we had to create a brand that was bold, confident, and authentic.

Doesn’t get fresher than this.

Taking inspiration from the environmental design of the restaurant, we leaned into the coastal aesthetic, bringing the brand to life with dozens of custom illustrations that can be applied to menus, to-go pieces, merch, and more.

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