Alma del Jaguar tequila is not messing around. It’s not only the best tequila you’ve ever tasted (seriously), it’s also born from a great mission: jaguar conservation in Mexico and the U.S. We worked to develop a brand worthy of both the quality and the cause, and to design a bottle that stood out in a booming market.
With so much attention to detail poured into crafting the tequila, we needed to bring the same kind of hand-crafted intentionality into the bottle and brand design. The custom jaguar illustration mirrors the authenticity of the product, and pays homage to a revered symbol in Mexican history and culture. The color scheme across the three styles — blanco, reposado, and añejo — represent the sky, sun, and earth that help produce this premium spirit.
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